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Your partner in US market expansion

The Person

About Kasey

Kasey moved from the United States to Finland in 2016 and quickly discovered a country that awakened her spirit. Inspired by the nature-oriented lifestyle, she found a new passion: helping Finnish entrepreneurs bring their high-tech innovations to North American markets.



Immersing herself in Finland’s dynamic startup ecosystem, Kasey met talented and inspiring founders whose ideas held global potential. At the same time, she noticed a recurring challenge — a gap in communicating these innovations effectively to US
investors and customers. Confident that her American business background could bridge this divide, she began supporting Nordic companies in navigating global expansion.

Since 2018, Kasey has helped Nordic high-tech companies succeed in the United States — the world’s most competitive and rewarding market. She combines insider knowledge of US markets with an understanding of Nordic business culture. This unique perspective allows her to design practical, risk-aware go-to-market strategies that bridge cultural and operational differences.

In 2025, Kasey completed her MBA in Business Informatics. In her thesis work, she developed a repeatable business process to evaluate market attractiveness for high-tech companies, further strengthening her ability to guide Nordic SMEs toward successful
growth in the US and beyond.

By partnering with Kasey, you will benefit from local accessibility and reliable guidance on the realities of US expansion — ensuring a smoother market entry and a stronger foundation for sustainable growth.

Kasey is your catalyst for US market expansion

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In cooperation

Partners and Industries

High-tech Agriculture

Scaling high-tech agriculture companies with high initial capital costs require offtake agreements from North American grocery retail and food service buyers to attract US investors. Account based marketing approach used to map key buyers in various regions and build high-touch relationships. Event booths, panel discussions, podcasts, association leadership roles and in person sales presentations were critical. While the technology is very innovative, the structure of the industry is very traditional. These projects require careful analytics of input costs, market demand and relationship development.

Built Environment

Construction technology startups develop digital platforms to streamline site management but struggled to gain traction with U.S. construction firms. Prospective clients viewed the software as “just another tool” rather than a solution to their pressing challenges of cost control, safety, and communication. Repositioning was required around the client’s painpoint and the products value. Pilot case studies were developed with early adopters. Webinars were hosted to demonstrate the ease of use and platform capabilities. Success depends on translating high-tech innovation into measurable project outcomes.

Health Tech

European medical device companies face two hurdles: naviga ng FDA and ISO regulatory requirements and managing a fragmented network of distributor partners. Compliance readiness and a structured approach to partner alignment are needed. Collaborated with advisor on a regulatory gap analysis and built a roadmap for approval submissions. Developed distributor management framework with clear KPI’s training modules, content portals and territory management strategies. This approach accelerated market entry, reduced risk, and build stable growth.

Deep Tech

Government organiza on wants to strengthen its deep tech ecosystem by fostering collabora on across universi es, researchers, startups, SME’s, MNE’s and investors. Despite strong scien fic and entrepreneurial ac vity, the ecosystem lacks visibility, cross-sector engagement, and interna onal recogni on. Benchmarked leading global tech hubs, launched a mul-channel promo on campaign including interna onal events, webinars, podcasts, blogs and targeted social media. This project demonstrated how a coordinated approach can improve visibility, a ract talent and unlock new investments.

Lean Management

Software-as-a-Service companies o ering digital solutions for traditional lean management processes in manufacturing, healthcare, pharmaceutical and energy industries. The niche target customer for these services were di icult to identify and reach with target marketing. A multi-touch online approach was needed with strong collaboration with sales and marketing teams. The sales cycle was typically one year and required close synchronization with the buyer’s journey. Resulted in multi year enterprise level agreements.

Accelerate your US Market Expansion Today

Explore innovative solutions in go-to-market strategy for high-tech companies with US market aspirations.



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+358 40 181 5541 (FI)
+1 973 727 1747 (WhatsApp)

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