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High-tech Agriculture
Scaling high-tech agriculture companies with high initial capital costs require offtake agreements from North American grocery retail and food service buyers to attract US investors. Account based marketing approach used to map key buyers in various regions and build high-touch relationships. Event booths, panel discussions, podcasts, association leadership roles and in person sales presentations were critical. While the technology is very innovative, the structure of the industry is very traditional. These projects require careful analytics of input costs, market demand and relationship development.
Built Environment
Construction technology startups develop digital platforms to streamline site management but struggled to gain traction with U.S. construction firms. Prospective clients viewed the software as “just another tool” rather than a solution to their pressing challenges of cost control, safety, and communication. Repositioning was required around the client’s painpoint and the products value. Pilot case studies were developed with early adopters. Webinars were hosted to demonstrate the ease of use and platform capabilities. Success depends on translating high-tech innovation into measurable project outcomes.
Health Tech
European medical device companies face two hurdles: naviga ng FDA and ISO regulatory requirements and managing a fragmented network of distributor partners. Compliance readiness and a structured approach to partner alignment are needed. Collaborated with advisor on a regulatory gap analysis and built a roadmap for approval submissions. Developed distributor management framework with clear KPI’s training modules, content portals and territory management strategies. This approach accelerated market entry, reduced risk, and build stable growth.
Deep Tech
Government organiza on wants to strengthen its deep tech ecosystem by fostering collabora on across universi es, researchers, startups, SME’s, MNE’s and investors. Despite strong scien fic and entrepreneurial ac vity, the ecosystem lacks visibility, cross-sector engagement, and interna onal recogni on. Benchmarked leading global tech hubs, launched a mul-channel promo on campaign including interna onal events, webinars, podcasts, blogs and targeted social media. This project demonstrated how a coordinated approach can improve visibility, a ract talent and unlock new investments.
Lean Management
Software-as-a-Service companies o ering digital solutions for traditional lean management processes in manufacturing, healthcare, pharmaceutical and energy industries. The niche target customer for these services were di icult to identify and reach with target marketing. A multi-touch online approach was needed with strong collaboration with sales and marketing teams. The sales cycle was typically one year and required close synchronization with the buyer’s journey. Resulted in multi year enterprise level agreements.


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