SLUSH Recap Part 2 – Connection to Customer

Despite of all the talk about automation, robots and machine learning, it seems we are still people hoping to work with other people. To that end, there was a lot of advice on how to put your customer at the centre of your universe. It’s not as obvious as simply asking the customer exactly what they want (nobody knows!), so the challenge is to find ways to understand their triggers, challenges and pain points. The mission is to ensure that you are always solving for their problems (not your company’s) and making your solution as frictionless as possible…